Before you select a sign for your business there are several things you need to consider. A competent sign company in your area can help you with the answers to some of these questions if you are unsure how to obtain them.

  1. Who are your customers?
  2. How do you get information on potential customers?
  3. How are you going to communicate with the customers?
  4. What are you trying to say?
  5. What image are you trying to portray?
  6. How much should your sign cost?
  7. Signs communicate in a shared environment
  8. Duration of Display (to determine the right material)
  9. Indoor or Outdoor Use (to determine the right material)
  10. Impression to be created (to determine the graphics and material)
  11. Viewing Distance (to determine letter & sign board size)
  12. Colour Combination (for contrast or harmony)
  13. Installation Requirement